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Research papers

Enhancing the contribution of research to central government advertising

This paper covers the general approach and research methods employed in evaluating the effectiveness of a specific central government advertising campaign. The advertising was conducted on a regional basis covering 2 T.V. areas and their...

Catalogue: ESOMAR Congress 1983: Demonstrating The Contribution Of Research
Authors: Clare Chardin, David McCallum
June 15, 1983
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Citation

Chardin and McCallum (1983a, June 15). Enhancing the contribution of research to central government advertising. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/enhancing-the-contribution-of-research-to-central-government-advertising